what is the definition of consumer behavior?
According to Sabine Kuester, Strategic Marketing and Marketing in Specific Industry Contexts , 2012, consumer behavior analysis is the study of individuals, groups or organizations and the processes utilized by them to select, purchase, use and dispose of products, services, experiences, ideas etc and the effect of such choices upon the society in general. Consumer behavior analysis consists of the following aspects: The subjects of research for consumer behavior analysts covered through consumer behavior assignment help are individuals, groups and organizations. It is study of a product being purchased, used and disposed off. Since disposal of a product is related to environment thus consideration of natural factors also comes under analysis, explain our consumer behavior assignment help experts. Services of products sold — covered through consumer behavior assignment help — also come under its purview. Finally, consumer behavior analysis also deals with the impact of ...